Kitzy

Kitzy is a premium cat food private brand by Amazon. I contributed to building the Kitzy brand during the early days and developed the logo design, loosely inspired by a school project I had done in the 6th grade (thanks, Mr. Smedley)! Although that’s where my contribution to building the brand ended, I’m a huge fan of how everything turned out, and I was fortunate to get the opportunity oversee packaging and detail page work for Kitzy after it was established.

Winner of a Graphic Design USA (GDUSA) packaging award, 2021