Teavana Packaged Tea Sachets

As part of a larger brand refresh, our objective was to design a packaging system that felt approachable, yet premium, would stand out in a Starbucks retail store environment, and would serve as a foundational element for the brand in Teavana physical and online stores. The artwork is inspired by tea steeping in water and the bold color system is based on flavor categories to help customers discover new teas based on their preferences.